Productivity in the Blogosphere

Seems like everyone’s doing it these days; twittering, linking in, blogging, social networking, etc. However, not all social networking sites are created equal and not everyone uses the sites to their advantage. I say pick one and do it well, or leave them alone. Categorize the sites you are on and prioritize your time on them for effectiveness. You measure effectiveness by return on investment. How much are you getting out of the sites and how much time are you putting in. My daughter is a recruitment specialist and uses Linked In as her primary prospecting and networking tool. She intentionally, actively and creatively uses Linked In to find potential hires for her clients. Linked In provides her all the information she could dream of on potential candidates. What impresses me is that she controls it, it doesn’t control her. So often these tools become a distraction and  pull away from productivity instead of adding to it. Blogging and activities on other networking sites needs to be measurable and somehow monetized to show tangible value. So, tell the truth, what is your return for the time spent blogging and networking? You might check this site out to learn how to use Linked In for greater effectiveness. JH