Conserving, Preserving: It’s all the rage
June 9, 2010
Using less, getting more. I guess that’s what efficiency is all about. It’s mid 2010 and we’re stumbling and bumbling about trying to get people to spend their hard earned dollars on…basic “happynomics.”
So, people are still buying, if not sparingly. As for companies, it’s all the rage to conserve resources, preserve cash… minimum input for maximum output. Most are pulling back making sport of cutting marketing budgets which for most people means print marketing and advertising. It’s apparent that the web has become a powerful tool and I am 
all for it. I believe in leading with the web for marketing, but, (wo) man does not live by Web alone.
You can be all about Web Marketing, SEO and Social Networking, but it’s still important to use traditional means in the mix. If you watch your web statistics, the more you get in front of people the more hits you get on your web site. It’s not rocket science. So, in spite of reducing costs, it’s important to get in front of people with direct mail, a smattering of radio, trade or newspaper ads and even a good ol’ fashion phone call now and again. This brings new visitors to your web site and creates excitement around your product or service. While you’re at it, make sure you have a place on your site to enroll, register or contact you for more information. The visitor will spend all of 1 second at best on your site, so make sure you give them a reason to stay a while. Have your website prepared with something new and fresh.
I plan on implementing a small snail mail campaign over the next month or so… Not only do I hope to give my lonely postal worker friends something to do, but I hope to reach out for referrals and reach a new audience. Remember what happens when you don’t advertise: absolutely nothing.
